I was sitting in a chair for what seemed like an eternity, desperately trying to come up with a fitting title for this piece. Naturally, seeking inspiration, I turned to music. The very first song I played was all I needed to find a title. The song is called “Forbidden Fruit”, a J. Cole masterpiece, which features rising star Kendrick Lamar.
After hearing the song for the first time, I immediately realized how much different the song sounds from the majority of rap songs that are popular right now. The lyrics are better and have more meaning to them, the hook is catchier, and the beat is perfect and puts the whole song together. You really don’t get those same results from the majority of rap songs these days. The reason being people have lost sight of what rap music was, what it is now, and what it should be. You listen to songs by Biggie and Tupac and they make you want to get up and do something with your life. Nowadays, people are listening to Chief Keef songs and deciding that getting high every day until they die is the way to live. Rap music did a complete 180 and that is where we are at right now. The song “Forbidden Fruit” is off J. Cole’s upcoming album “Born Sinner”, which drops on June 18th. I highly recommend you buy it because THIS IS RAP. Not the crap you have been listening to lately. This music perfectly exemplifies how rap music should sound. It has an old school feel to it too. The song samples “Electric Relaxation” by A Tribe Called Quest. To get even more technical, A Tribe Called Quest sampled Ronnie Foster’s “Mystic Brew” which is what they used on “Electric Relaxation”. The lyrics are deep. The first line “I walked through the valley of the shadow of death” comes from the bible, Psalm 23:4 to be specific. He is talking about how hard it is to remain faithful to his hood after choosing to pursue his music career instead of continuing to hustle on the streets. If that doesn’t make you want to get up and do something, come talk to me.
(* Check back next week for an in-depth review of Kanye West’s new album “Yeezus”)
Music Business Department
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